Unapologetically X

One of my favorite business buzzwords is Convergence.

It describes the interaction of seemingly unrelated industries creating new opportunities, new markets, and new products.

My favorite example is photo copiers. Copiers were traditionally leased by companies through agents that charged by usage. Introduce multi-function printers that are networked and require IT engagement and you have convergence. Copier guys didn’t know about IT stuff and IT guys couldn’t convince libraries to spend $10,000 on a printer/copier combo machine. Convergence in the print market meant an opportunity for lease-pricing models in the IT space.

In every day life, I experience low-level convergence when the most annoying song in the history of the planet plays on the radio in my car, in my doctor’s office, in the restaurant where I’m having lunch, and in the drug store all within a few hours of one another. Seriously, retire the fucking Spin Doctors already.

Higher-level convergence occurs intellectually when seemingly unrelated knowledge links to create a whole new stream of thought.

So that’s what happened yesterday.

First, ProBlogger’s Darren Rowse talked about meeting people who’d read his blog and being treated as if they were friends. His audience had connected with him (even if he hadn’t connected with them) and the intimacy of their exchange was at once unnerving and exciting.

Then, I watched Gerard Adams TV (the Millennial Mentor) talk about leaders creating leaders through mentoring. I stuck with it because 1) it’s true stuff and 2) he interviews his own mentor, GenXer Ryan Blair. The takeaway was Blair’s advice to “Create Value” in whatever you’re doing.

Finally, I heard Chamath Palihapitiya in an interview with Kara Swisher, a veteran tech reporter with the Wall Street Journal on her resume, on the Re/Code Decode podcast. Chamath talked about his company, Social Capital, investing in firms that were working for the greater good. He said there is tremendous value in any company that is working to give people back their time.

Okay — connect with your audience, create value, give back time.

As I’m working through the book proposal for my new work model book, I’m playing around with ideas as to how to promote it. The model itself will give back time and the work I’m doing on it should create value. Connecting with the audience should be straight forward as I want the book to address both business leaders who can change their organizational management structure to adopt a knowledge economy work model and the agents themselves who should demand fair work environments that reward results, not visibility.

Mostly, though, I couldn’t stop thinking about how quintessentially X these three men are. Darren built an online business out of his blog, a unique idea when he began 12 years ago. Ryan is a bestselling author of Nothing to Lose Everything to Gain the story of his rock-bottom-to-multi-millionaire trajectory. Chamath has AOL roots and Silicon Valley pedigree and is now looking to finance companies that have the potential to bring more people to the starting line.

There are two key factors in all of these stories: optimism and hard work. Is there anything more quintessentially X than: “Okay, you believe in yourself. Great. Now put your head down and do the work to make something happen.” ?

I’m crushing big time on Chamath and will have at least one more post just on the Kara Swisher interview. Listening to it yesterday, I went all fan-girl in the car. Sigh.

For now, though, the convergence of thought has inspired me to get back to work.

Last summer I read an article that reported a survey conducted with millennials (those born between 1985 and 2000) asking them to choose which generational moniker they believed described them: The Greatest Generation, Baby Boomers, Generation X, or Millennials.

The overwhelming majority claimed “The Greatest Generation.”

I was dumbfounded. How had these morons escaped the fact that the folks who fought World War II and rescued Europe from the tyranny of Nazis were The Greatest Generation? Tom Brokaw, who to many of us GenX’ers is a God, named them that. So it must be true, right?

Taking this survey story to my mom’s football tailgate in the fall, where she and her Baby Boomer siblings host me and my GenX friends and my Millennial cousins and their friends, I thought everyone would be amused by it.

To a one, the Millennials chose The Greatest Generation as their obvious moniker.

“What the fuck have you ever done to earn that name?” I asked, with typical GenX hostility, adding, “Unless you’re simply being ironic?”

My cousin claimed to not know anything about these generational monikers and I wondered if I was unaware of such things at his age. But, the thing is, the Baby Boomers have always told us who they are. Always.

Then they told us who we are: Generation X.

Now marketing bloggers are warning brands not to categorize Millennials, not to try to define them or market directly to them. They will decide what’s cool and what’s not. As if that’s some big new insight in how teenagers and young adults behave.

“Being stereotyped is off-putting,” this blog claims. “No Millennial will self-identify as such.”

But here’s the thing: a generational moniker is not a stereotype. It’s when you were born. So you can’t exactly say it’s not what you are.

You might not exhibit the typical characteristics of a member of the group. Maybe you’re a Baby Boomer who didn’t spend away the 80s and is now putting off retirement because you want to stay involved (i.e. you can’t afford it). Maybe you’re a GenX’er whose parent (mother, let’s be honest) was home every afternoon after school and you grew up well-attended-to and valued. Maybe you’re a Millennial who is not obsessed with social media and celebrities.

But if you are these exceptions, you’re just that: an exception.

Generational monikers are applied because they help us recognize value systems. GenX’ers went from being latch key kids to being helicopter parents not by accident.

Sure, there are some habits and behaviors that have more to do with age than generation. Every single group spent time wanting to be different, to change the world, to engage with each other and the universe in a way that was gratifying and meaningful.

Call it the optimism of youth.

Before they put their heads down and went to war because that was what they had to do, even The Greatest Generation had aspirations. And they made strides, they really did, by engaging women in the workforce during the war and leaving them there afterward.

The Baby Boomers had hippies and love-ins and the Civil Rights Movement and they made strides, they really did, on college campuses and in the workforce. Baby Boomers invented branding, brand recognition, and corporate sponsorship.

Generation X thumbed its nose at the establishment, like good little rebels, but then climbed into the boats of corporate America and started rowing. Then two recessions disrupted their soldierly rank-holding so they’ve pioneered an age of innovation and discovery that includes the largest surge of entrepreneurship ever.

The Millennials will have their chance. They’re still trying to figure out what they want to get focused on. Whether it’s some global humanitarian cause or simply finding time in their daily lives to be more than worker bees, the Millennials will make strides. But they shouldn’t reject their heritage.

It’s the values instilled by your era that determine the focus you will have.

We’re very different people because of the time periods that shaped us. And that’s as it should be. Even if we do think the other groups are getting it all wrong.

I know I’m supposed to be excited about the new Star Wars and honestly, it was amazing. But there’s something annoying about the marketing that’s ruining it for me.

It’s everywhere.

The car commercial where it looks like Darth Vader leading storm troopers in a pass-and-review, the fast food commercial that looks like the pub on Tatooine, breakfast cereals, coffee creamer, and macaroni and cheese. Star Wars is everywhere.

It’s the kind of saturation that Boomer marketers claim is good and I’m sure Disney’s hoping the saturation and the film’s wild success will solve its financial woes.

But here’s the thing: when everyone is using Star Wars to promote themselves, does it really promote Star Wars?

And does it matter?

Why do I feel like our beloved Star Wars saga is on the stripper pole?

This isn’t a fan-geek-dom argument about the sacred world of Star Wars. (We had that right after the film when we wondered if it was okay for Ray to be able to use the force without any proper training.)

This is about drawing lines.

It’s about selling out.

I don’t blame George Lucas for surrendering the brand. He’d done everything he wanted to do with it, creatively and otherwise. He doesn’t need to be Lee Greenwood pumping a single well for oil for millennia.

I don’t even really blame Disney, they doubled down on Star Wars and they needed to win big.

Maybe I’m to blame for being disappointed that such a thing has come to pass. Of course it’s the biggest deal since the episodes 1, 2, and 3 showed up a decade ago. Of course we can’t get enough. And of course Band-Aids wants in.

But enough is enough, right? At some point we can stop ourselves from the gluttony of Star Wars everything, right? Or maybe not. Charlie and I have Star Wars socks and Hollie has Star Wars pajamas. We buy our nephew every Star Wars Lego set that comes out. We own the Blu-ray complete set of the first six.

The question I have is whether Darth Vader on the box makes me want to buy something I wouldn’t normally buy and if so, what does that say about the choices I make?

I don’t think Disney had to stir up the Star Wars excitement. I don’t think they needed to bring new viewers to the franchise (though they probably did). We were all pretty excited just knowing episode 7 was in the works.

Maybe we weren’t enough.

Maybe it’s Disney’s desperation to gather more than just the GenX devotees and our children. Like they didn’t have confidence in our faithfulness to Star Wars and so they went out looking for Boomers and Millennials and foreigners and rom-com-types.

Whatever it is, I’m feeling a little heartsick over it. Every time a new commercial kicks up that same old John Williams tune I feel sad.

They same way I feel when I tuck a dollar in a wanna-be-actress’s g-string.

You were enough, pretty girl, when you had your clothes on.

It’s kind of like looking at your own kid and thinking how there’s never been a prettier baby born on the planet than the one you built.

It’s like glancing around a really great party and realizing you’re the best hostess ever because people always have a good time when they come over.

Imagine listening to other people talk about how much they dread seeing their family and thinking, “Huh? My family’s awesome.”

I’ve been revising my first novel, After December, to send it to a publisher who read two pages and asked for more, then read 60 pages and asked for more. So wow. He’s actually going to read the whole thing.

Amazing.

It’s kind of like someone texting they plan to drop by and you realizing you should change from your jammies and ripped t-shirt into something that doesn’t look like you don’t give a fuck they’re here.

So I’ve been revising.

Full disclosure, this novel has been revised about 10 times since 2012 so it’s in pretty good shape (if I do say so myself). Anyway, I get into reading it and what usually happens is I stop making edits because I’m just reading.

Yep. Reading my own work. And loving it.

It’s like a really great workout makes you think you’re in really good shape or answering a couple of Jeopardy questions makes you feel wicked smart.

I read it and I say, “I mean, it’s really good, right?”

Then I look around, realize it’s just me, and stop saying stupid shit out loud.

Of course it needs work. Of course an editor will be brutal when it comes to that. Of course I’m tainted by seeing what I think it is instead of what is actually there.

But for now, just for now, I let myself feel that way you feel when someone else compliments your kid without knowing she’s yours.

Proud.

I’ve been trying to figure out what to do with the gap between the last two chapters of After December.

Today I started “Letters from Spain,” the collection of correspondence from Brian while in Spain.

It’s got emails he sent to Tony, his parents, Joel. It’s got some notebook pages of stories he tried to write. Letters he never sent to Kacie and Melissa. I can tell those stories here.

I’ve always wanted to write an epistolary novel and I think Brian’s time in Spain might be just the right way to do that. Working through the structure and what, exactly, he’ll get out of the novel. He’s got demons to exorcise and some growing up to do.

I’m excited he’s back. But I still have 2000 words left to finish the NaNoWriMo project I started this month. I need to shhhhhh Brian for a few days at least to get that one sewn up.

But YAY! 2000 words in Brian’s 2nd novel and I’m thrilled to see him again.

More later.