One of my favorite business buzzwords is Convergence.
It describes the interaction of seemingly unrelated industries creating new opportunities, new markets, and new products.
My favorite example is photo copiers. Copiers were traditionally leased by companies through agents that charged by usage. Introduce multi-function printers that are networked and require IT engagement and you have convergence. Copier guys didn’t know about IT stuff and IT guys couldn’t convince libraries to spend $10,000 on a printer/copier combo machine. Convergence in the print market meant an opportunity for lease-pricing models in the IT space.
In every day life, I experience low-level convergence when the most annoying song in the history of the planet plays on the radio in my car, in my doctor’s office, in the restaurant where I’m having lunch, and in the drug store all within a few hours of one another. Seriously, retire the fucking Spin Doctors already.
Higher-level convergence occurs intellectually when seemingly unrelated knowledge links to create a whole new stream of thought.
So that’s what happened yesterday.
First, ProBlogger’s Darren Rowse talked about meeting people who’d read his blog and being treated as if they were friends. His audience had connected with him (even if he hadn’t connected with them) and the intimacy of their exchange was at once unnerving and exciting.
Then, I watched Gerard Adams TV (the Millennial Mentor) talk about leaders creating leaders through mentoring. I stuck with it because 1) it’s true stuff and 2) he interviews his own mentor, GenXer Ryan Blair. The takeaway was Blair’s advice to “Create Value” in whatever you’re doing.
Finally, I heard Chamath Palihapitiya in an interview with Kara Swisher, a veteran tech reporter with the Wall Street Journal on her resume, on the Re/Code Decode podcast. Chamath talked about his company, Social Capital, investing in firms that were working for the greater good. He said there is tremendous value in any company that is working to give people back their time.
Okay — connect with your audience, create value, give back time.
As I’m working through the book proposal for my new work model book, I’m playing around with ideas as to how to promote it. The model itself will give back time and the work I’m doing on it should create value. Connecting with the audience should be straight forward as I want the book to address both business leaders who can change their organizational management structure to adopt a knowledge economy work model and the agents themselves who should demand fair work environments that reward results, not visibility.
Mostly, though, I couldn’t stop thinking about how quintessentially X these three men are. Darren built an online business out of his blog, a unique idea when he began 12 years ago. Ryan is a bestselling author of Nothing to Lose Everything to Gain the story of his rock-bottom-to-multi-millionaire trajectory. Chamath has AOL roots and Silicon Valley pedigree and is now looking to finance companies that have the potential to bring more people to the starting line.
There are two key factors in all of these stories: optimism and hard work. Is there anything more quintessentially X than: “Okay, you believe in yourself. Great. Now put your head down and do the work to make something happen.” ?
I’m crushing big time on Chamath and will have at least one more post just on the Kara Swisher interview. Listening to it yesterday, I went all fan-girl in the car. Sigh.
For now, though, the convergence of thought has inspired me to get back to work.