The new Microsoft ad says “we all have greatness in us” but it’s a lie. We do not all have greatness in us. It’s the same advertising lie that claims we deserve a perfect smile, a better cup of coffee, or health care options.
We do not deserve anything.
Stop saying stupid shit like we all have greatness in us. Greatness is a superlative. It differentiates. But we are not different. We are all experiencing the same basic human life with only the variations affected by our choices and the choices of those around us.
We do not all have greatness in us. That kind of thinking deludes people into self importance. Your experience is not unique. Your gifts are not unparalleled. You’re not even all that talented.
Ability is earned, just like everything else.
Wanna be great? Work harder. Pay attention. Look up. Read. Learn. Try. Get off your ass and do something about the potential you think you have.
If you believe you have greatness in you, prove it. Do something great. Not something human like volunteering at a shelter or being nice to an old person. Something great like project managing the New Horizons exploration of Pluto or winning 21 grand slam singles titles.
Understand the difference between greatness and potential. Greatness is the culmination of potential, vision, ability, and effort. Potential is just one part of that. We may all have potential in us. But how many have the discipline to define the vision? Hone the ability? Put forth the effort?
Being honest with yourself about your own limitations may be sobering. But it can also be freeing. It can remove the bull shit marketing nonsense of “we all have greatness in us” and show it for what it really is: a phrase meant to sell computers.
Fuck off, Microsoft.
The greatness within me is suffering under my busy, lazy, and easier-not-to-ness. I’m comfortable in my good-enough-ness. I’m satisfied with my above-average-ness.
Fuck your willingness to spread that viral self-importance that makes people think they deserve anything.
You deserve nothing.
Earn what you get. Be worthy of it. Appreciate it.
Gratitude is greatness. Hard work and dedication are greatness.
Delusion and self-importance are marketing bull shit.